* Indicates a required field

By submitting this form you agree to Brandwatch’s user privacy statement.

How to Create Persona-Driven Content Campaigns

Social listening can tell you a lot about who’s talking about your brand. Or people discussing key topics in your industry. But what about all those other people who don’t talk about you, who haven’t even heard of you yet?

Too often marketers rely on stereotypical or very broad demographics. It’s time to move forward.

This guide will take you through the extra considerations you should make to plan targeted marketing campaigns that will resonate with all your potential customers, not just the one’s already engaged with your brand.

Learn how to look beyond demographics and find the high value ‘tribes’ you should be targeting. Discover the content, topics and trends that matter to them. Identify the influencers and channels that can reach them. And build authentic, personalized campaigns that can be targeted at the right people.

Fill out the form to get instant access.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.