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Social Listening in Practice: Reputation & Crisis Monitoring

This guide includes practical advice and real-world case studies from Boeing & Asiana, Beverly Hills Hotel & United Airlines. Learn how to:

  • Identify a crisis in time
  • Intelligently assess the damage and escalate accordingly
  • Respond quickly and effectively
  • Build a robust crisis management system

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In today’s ultra-connected world, negative stories and misinformation can spread across the global in minutes, doing irreparable damage to brand reputations.

Every brand is at risk. No matter what the size of your business, the principles for effective crisis management are the same.

Read this guide and learn how to stay in control of your brand’s reputation in the social media age.


Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.