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Guide

The Case for Social Consumer Insights

Learn how social media intelligence can fill gaps in your research mix.

  • Six unique benefits of social media research
  • Four key layers of the social intelligence stack
  • Eight core applications of social media data for modern businesses

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Finally, the conversation surrounding social media data has surpassed the hype cycle. Researchers now recognize social data’s limitations as well as the unique ways it can provide valuable insights.

But for consumer insights teams to really capitalize on social data, they need to understand its benefits.

Once equipped to derive insights from social data, forward-thinking researchers can drive decision-making throughout a business.

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.