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Consumer Insights: Social Data Guide

It’s essential for brands to understand consumers in order to make the right decisions about launching campaigns, reaching new audiences, and curating their brand image. But by the time brands understand what consumers want, their opinions have already changed.

Social media data offers a real-time window into the mind of the consumer allowing brands to track consumer preferences dynamically and uncover the most current and relevant insights.

In this guide, we’ll explore how you can uncover powerful consumer insights with social media data. We analyzed three main topics (red meat, iPhones, and self-driving cars) to answer questions like:

  • What’s causing the decrease in popularity of red meat?
  • How to recent iPhone releases compare in terms of consumer excitement?
  • Why are consumers afraid of self-driving cars?
  • And more!

Download the free guide to learn how your brand could make use of consumer insights from social media data.

Fill out the form to get instant access.

Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.