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Using Social Data to Improve ROI

A strong ROI is what makes our campaigns valuable. Finding ways to improve it is always important.

Learn how social data can increase your ROI.

Fill out the form to get instant access.

In 2018 marketers need to focus on ROI. Finding ways to build and improve it will be increasingly important.

This guide will help to do that by looking at social data. It explains how you can use it to:

  • Improve campaign and ad targeting
  • Go after your competitor’s customers
  • Guide creative direction
  • Find and utilize influencers

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.