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Social + NPS: How to Move Towards a Holistic View of Customer Advocacy

Find out what social data can add to traditional means of calculating Net Promoter Score, and how you can do it yourself

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Net Promoter Score has weaknesses as a stand alone metric.

Feedback is solicited, sample sizes can be small, and there’s often a long lag between the survey being sent out and analysis of the results.

In this guide, you’ll learn:

  • The benefits of combining social data with traditional ways of measuring NPS
  • How to blend the datasets to get the context behind your Net Promoter Score
  • Step by step, how to generate your own social Net Promoter Score that can be accessed instantly

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.