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Guide

Social + NPS: How to Move Towards a Holistic View of Customer Advocacy

Find out what social data can add to traditional means of calculating Net Promoter Score, and how you can do it yourself

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Page contents

Net Promoter Score has weaknesses as a stand alone metric.

Feedback is solicited, sample sizes can be small, and there’s often a long lag between the survey being sent out and analysis of the results.

In this guide, you’ll learn:

  • The benefits of combining social data with traditional ways of measuring NPS
  • How to blend the datasets to get the context behind your Net Promoter Score
  • Step by step, how to generate your own social Net Promoter Score that can be accessed instantly
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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.