Read the practical framework for leveling up your social media team.
Turn customer experience into your biggest competitive advantage with tools that make the complex customer journey simple.
Brandwatch’s platform brings structure and meaning to the voices of billions of people, so you can make decisions that truly fit with consumer and buyer needs.
Elena Loucaidou, Wargaming
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.