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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide

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Understand consumers at every touchpoint

Turn customer experience into your biggest competitive advantage with tools that make the complex customer journey simple.

Brandwatch’s platform brings structure and meaning to the voices of billions of people, so you can make decisions that truly fit with consumer and buyer needs.

“Before using Brandwatch, we would pick up different information from forums and blogs - it was a very manual process. Now we are able to bring everything under one umbrella. We’re now able to understand the sentiment of our customers, what is trending and what conversations they are having.”

Elena Loucaidou, Wargaming

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.