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Your #1 Instagram automation tool

To stand out on social, you need the right tools. With Brandwatch, you’ve got everything you need to automate your workflows, build your following and grow your brand on Instagram.

Your all-in-one Instagram automation tool:

  • Publish and schedule posts, Stories and Reels with ease in one unified calendar

  • Engage with your customers in real-time replying to comments and DMs

  • Streamline workflows for your team's processes

Our Partners
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Automated scheduling & publishing

From daily posts to full scale campaigns, our social media calendar helps you stay organized and productive. Use Brandwatch to schedule Stories, Reels, and posts - and forget publishing out-of-hours!

  • Draft, schedule and publish on Instagram in all markets and channels

  • Share assets across teams with one centralized content library

  • Create Link in Bio pages and automatically publish Instagram posts there

Brandwatch supports all your favourite social media networks

Seamless customer engagement & care

Whether they’re messaging you, mentioning you, or reacting to your stories, all interactions are funneled into a single inbox so you can answer everything from one place.

  • Use automated messages and templates for Instagram

  • Automatically assign tickets to different teams

  • Get reports on your customer care team’s performance

Reporting & customer data

Make informed decisions based on content performance and channel level metrics. In Brandwatch you can find pre-made reports like the Instagram overview or the Instagram Stories and DMs dashboard - to help you quickly analyze your Instagram activities.

  • Customizable and shareable dashboards & templates

  • Aggregated metrics across social channels

  • Customer demographics

Benchmark your instagram activity against competitors

Easily monitor the content your competitors are sharing and track their performance on Instagram.

  • Clear overview on competitors’ KPIs across Instagram channels

  • Analyze content and performance for your competitors’ posts

  • Get Iris AI to summarize several competitor’s posts in just a few lines

Boost conversions with Brandwatch’s Link in Bio

On Brandwatch you can create Link in Bio pages and customize them as you wish, with your logo, colors and social icons. Boost your sales and website traffic by redirecting your audience to links outside of Instagram.

  • Add links to your Link in Bio page and redirect users to external URLs

  • Publish Instagram posts and automatically send them to your Link in Bio page

  • Track your results in the Link in Bio analytics page

  • Experience a 84.5%* conversion rate when users visit your Link in Bio page

*data based on Brandwatch Link in Bio Q2 2023

"Fantastic social media platform that takes social to the next level"

—James F, Social Media Manager

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.