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The #1 Instagram management tool

To stand out on social, you need the right tools. With Brandwatch, you’ve got everything you need to build your following and grow your brand on Instagram.

Your Instagram management tool:

  • Schedule and Publish with ease in one unified content calendar

  • Engage with your community on Instagram at scale

  • Measure your performance across networks

  • Streamline your team’s workflows

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Publish with ease on Instagram and get the full overview

From daily posts to full scale campaigns, our social media calendar helps you stay organized and productive. No more publishing out-of-hours! Use Brandwatch to schedule and publish Stories, Reels, and posts.

  • Easy cross-channel posting

  • Content calendar overview

  • Link in Bio with Instagram gallery

Brandwatch supports all your favourite social media networks

All notifications in one social inbox

Whether they’re messaging you, leaving comments, mentioning you, or reacting to your stories, all interactions are funnelled into a single inbox so you can answer everything from one place.

  • Social inbox for DMs and comments

  • Personalized customer service

  • Team collaboration features

Get the full picture on your performance across networks

Get reports on followers, engagements, reach, and social share of voice. You can also track what content pieces are most interesting to your different audience segments.

  • Social media dashboards

  • Competitor benchmarking

  • Instagram performance tracking

Boost conversions with Brandwatch’s Link in Bio

On Brandwatch you can create Link in Bio pages and customize them as you wish, with your logo, colors and social icons. Boost your sales and website traffic by redirecting your audience to links outside of Instagram.

  • Add links to your Link in Bio page and redirect users to external URLs

  • Publish Instagram posts and automatically send them to your Link in Bio page

  • Track your results in the Link in Bio analytics page

  • Experience a 84.5%* conversion rate when users visit your Link in Bio page

*data based on Brandwatch Link in Bio Q2 2023

"Brandwatch is a great social media management platform that allows you to schedule and publish social posts to Twitter, Facebook, LinkedIn and Instagram."

— Marianella O, Project Manager

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.