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Your #1 social media monitoring tool

Whether you want to analyze specific campaigns, get a meaningful overview of your collective social media efforts or simply listen to your consumers online, Brandwatch has got you covered.

Our Partners
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Get the full picture on your performance across networks

Get reports on followers, engagements, reach, and social share of voice. You can also track what content pieces are most interesting to your different audience segments.

  • Social media dashboards 
  • Competitor benchmarking 
  • Performance tracking 

Brandwatch supports all your favourite social media networks

Monitor reputation and brand reach

Manage your brand’s perception and measure the impact of your online campaigns across channels. Find and monitor what your markets, competitors, and influencers are talking about.

  • Custom query and report builder
  • Alert and response features
  • Influencer scoring

Benchmark against regions, industries, competitors, and brands you admire

Track the moves your competitors make on social and learn from their successes, innovations, and mistakes. Stay ahead of the competition with competitive intelligence.

  • Competitive benchmarking
  • Automated reporting
  • Content ideation

Understand your audience

The more you know about your audience, the smarter your social media marketing will be. With all your audience data in one place, you can create the content they’ll love.

  • Real-time audience insights
  • Audience profile cards
  • Key demographics

"Powerful and useful social monitoring tools"

—Aaron V.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.