Visual trends for different generations
Every year when we look into visual trends we try to make use of a new piece of Brandwatch tech to see what new insights can be derived. This year, we’re going to dive into visual trends within conversations from different generations using Ready to Use Socal Panels.
To understand the data here, we split out conversations coming from different generations and then used Image Insights to understand the most common objects appearing within images shared in those conversations. Gen Z and millennials shared common themes, as did Gen X and baby boomers.
Gen Z & millennials
Among the top objects appearing in images posted by Gen Z and Millennial authors, cartoons were huge. Photoshoots, beauty, anime, line art, and drawing were also big aspects. We recently reported on the explosion of anime and manga online, especially since the pandemic began. Millennials and Gen Z seem particularly keen to share content relating to these.
Gen X & baby boomers
For Gen X authors, people are the most common thing to appear in images posted online. Meanwhile, animals and pets were common in images shared by our baby boomer authors (they were popular with Gen X too). These included funny images and memes as well as just cute cats and dogs.
When brands are looking to target different audiences based on generation, it’s worth studying the kinds of imagery and messaging that will resonate with them most.