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CPG Cosmetics Trend Report

With the huge variety of options for every type of cosmetics product, consumers have a lot of questions about what products to buy. Is this lipstick organic? Has this makeup been tested on animals? Can I use coconut oil instead of a chemical-based product?

Where are consumers asking these cosmetics questions? Social media.

To identify key trends in the cosmetics industry, we analyzed six years’ worth of social media data to answer the following questions:

  • What do shoppers discuss about cosmetics?
  • What makes consumers love or hate a makeup brand?
  • What are the ethical standards consumers expect brands to abide by?
  • How is the beauty market evolving to keep up with changing preferences?

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.