Ditch the Label – one of the largest anti-bullying charities in the world – worked with Brandwatch to analyze 19 million public tweets over a four year period to explore the current climate of misogyny and constructs of masculinity as expressed across social media.
The project sheds light on discriminatory language, but should not be viewed as an argument for online censorship. Rather, the data points to the need for a nuanced approach, further open debate and awareness, and positive role models.
Download the report
In this report we uncover that:
- 30% of behavior related conversation discussed crying as non-masculine
- 1 in 3 of all discussions about masculine behaviours on Twitter reference violence
- 52% of misogynistic language is by female authors
- Online conversation associated “americano” with masculine construct rather than “latte”