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Report

Social Insights on the Retail Report

This report analyzes over 10 million online conversations surrounding 43 major retailers. Discover:

  • Which retailers are winning and losing on social
  • Brand-audience engagement benchmarks
  • Response rate benchmarks
  • Content performance benchmarks
  • Demographic analysis for online consumers

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Page contents

The purchasing behaviors of today’s consumers are far more complex and disjointed than any business can reasonably be expected to understand.

Despite this uncertainty, key themes are apparent in the retail sector – consumers are increasingly digital, reputations are built across many channels, and brands benefit from an omnichannel strategy.

In this shifting landscape, it’s critical that retailers continue to measure how they’re performing online and understand how they can better connect with their all their customers.

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.