The purchasing behaviors of today’s consumers are far more complex and disjointed than any business can reasonably be expected to understand.
Despite this uncertainty, key themes are apparent in the retail sector - consumers are increasingly digital, reputations are built across many channels, and brands benefit from an omnichannel strategy.
In this shifting landscape, it's critical that retailers continue to measure how they’re performing online and understand how they can better connect with their all their customers.
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This report analyzes over 10 million online conversations surrounding 43 major retailers to reveal insights and benchmarks for the entire sector. Discover:
- Which retailers are winning and losing on social
- Brand-audience engagement benchmarks
- Response rate benchmarks
- Content performance benchmarks
- Demographic analysis for online consumers