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A Data-Backed Comparison of the Leading Hospitality Brands

Hotel brands know one thing for sure: they need to have their finger on the pulse of what guests want when they travel. But in today’s crowded hospitality landscape, this is easier said than done. What amenities are travelers looking for? What do they value most in a rewards program? How do different demographics think about different hotel brands?

Many of these questions can be answered through social analytics. We recently analyzed millions of social posts to provide a data-backed snapshot of the US hotel industry.

The report focuses on:

  • Overarching themes for customer satisfaction
  • Most popular amenities
  • Which hotel styles appeal to different types of travelers

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.