Hotel brands know one thing for sure: they need to have their finger on the pulse of what guests want when they travel. But in today’s crowded hospitality landscape, this is easier said than done. What amenities are travelers looking for? What do they value most in a rewards program? How do different demographics think about different hotel brands?
Many of these questions can be answered through social analytics. We recently analyzed millions of social posts to provide a data-backed snapshot of the US hotel industry.
The report focuses on:
- Overarching themes for customer satisfaction
- Most popular amenities
- Which hotel styles appeal to different types of travelers
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