The Brand’s Guide to Audience Analysis

Online conversations from social media and other sources like forums and reviews are full of insights about consumers’ interests, preferences, and demographics. How can brands use this information to better understand their audience?

Having a better view of your current audience, as well as opportunities to redefine and expand it, allows brands to improve everything from marketing campaigns to product development.

Modern audience analysis can help global brands:

• Fine tune demographic profiles to improve segmentation
• Identify potential new audiences and markets
• Understand emerging consumer trends within any audience

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