Social Media Analytics Throughout the Enterprise

How Different Departments Can Leverage Social Analytics

Social data’s value stretches far beyond the marketing team.

The best brands use it for everything from addressing product concerns, to tracking purchase intent, managing crises and more. In this guide, we show how different departments can use social media analytics to make better business decisions, including:

• How Product Development can learn from audiences to improve current or future product lines
• How Client Services can use customer experiences to improve its brand identity
• How Consumer Insights can use social data to replace the focus group or survey

“96% of businesses fail to unlock the complete potential of powerful data sets.”

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