Interview: Carnegie Mellon Professor Ari Lightman On How Students Are Empowered By Learning To Use Brandwatch Consumer Research
By Kara FinnertyJun 10
Content marketing is something that we do daily here at Brandwatch. In fact, it is what most of the marketing team are doing right this second as we’re normally writing interesting and engaging posts (well we think they are!) to keep people coming back for more.
The previous infographic from B2B presented some insightful statistics regarding how businesses used social media strategy.
Similarly, their latest offering reveals some surprising results that could help marketers to change their approach to content marketing.
The most intriguing finding was that the most frequently-used content types are not always the most effective.
Press releases, blog posts and case studies are used most often by companies but it was found that the most successful forms of content marketing are case studies, whitepapers and videos.
Here are a few more content marketing-related stats:
Have a look at the infographic and see for yourself! You can buy the full report from B2B marketing here.
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