The UK’s leading digital retailer, Argos, offers more than 43,000 home and general merchandise products to 123 million customers a year through its network of 758 stores.
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When they opened 53 new digital stores across the UK, Argos decided to use Brandwatch Analytics to gauge consumer reaction to the stores across the social web, helping the retail giant to:
- Identify which stores perceived favorably, and in which regions
- Uncover demographic insights about the people behind these discussions
- Increase customer satisfaction by identifying issues in-store and quickly responding to them