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Case Study

Cathay Pacific

In this case study, learn how Cathay Pacific uses social data to help inform the whole business, globally.

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“Brandwatch helps us measure how many people are currently talking about an issue. This allows us to gauge how big the impact is. We can then be proactive with our updates and any communications with passengers.”

Priscilla Chok, Cathay Pacific

Since its inception in 1946 Cathay Pacific has been awarded the ‘World’s Best Airline’ four times, more than any other airline, and in 2015 announced record profits. Business is going very well at Hong Kong’s official airline.

With over 23,000 employees worldwide, the seamless distribution of information is paramount.
The digital marketing team at Cathay Pacific works very closely with different entities, such as the corporate communication department and the customer service team, both of which they share knowledge, information and insights.


Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.