Case Study

FOX Networks Group

How FOX Networks turned Facebook Live data into actionable insights

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With online streaming and on-demand content competing with live TV, viewers have more programming options than ever. Where traditional broadcasters would see this an obstacle, FOX saw a golden ticket opportunity.

The premiere of OUTCAST on Facebook Live made media history. More importantly, the effects of FOX’s intelligent social media premiere left ripples of success throughout its business.

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