With online streaming and on-demand content competing with live TV, viewers have more programming options than ever. Where traditional broadcasters would see this an obstacle, FOX saw a golden ticket opportunity.
The premiere of OUTCAST on Facebook Live made media history. More importantly, the effects of FOX's intelligent social media premiere left ripples of success throughout its business.
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In this case study, we learn how FOX...
- Used Brandwatch to mine social data to inform benchmarks for future programming
- Increased positive conversations around its brand and show by 320%
- Brought its business strategy to where its viewers are - on social media