With the start of the fourth season of Game of Thrones fast approaching, SKY TV wanted to drive up subscription numbers and encourage those who had dismissed Game of Thrones as “not for them” to join the legions of fans already tuning in.
The social campaign that agency DDB orchestrated to do just this went beyond the realms of traditional or digital media, combining a real-world event with online activity.
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Download this case study to learn how DDB was able to utilize Brandwatch’s powerful news and forum site coverage and flexible filtering capabilities to:
- Record over 80,000 interactions with the campaign
- Improve engagement in regions and countries that were previously lagging
- Analyze the exposure, reach and impact the campaign had on a global scale