Applying Brandwatch’s powerful news and forum site coverage and flexible filtering capabilities, DDB was able to launch an inventive Game of Thrones campaign that reached 43 million people in 168 countries.
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With the start of the fourth season of Game of Thrones fast approaching, SKY TV wanted to drive up subscription numbers and encourage those who had dismissed Game of Thrones as “not for them” to join the legions of fans already tuning in.
The social campaign that agency DDB orchestrated to do just this went beyond the realms of traditional or digital media, combining a real-world event with online activity.
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