Which? is the largest independent consumer body in the UK with more than 1.4 million members and supporters.
In February 2016 Which? wanted to make a big noise about their Rail Refund campaign and generate awareness across social media. Brandwatch Analytics and the Vizia platform were used to understand the impact and analyze the results of the entire social campaign as it unfolded.
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Using Brandwatch Analytics and the Vizia platform, Which:
- Identified celebrity influencers who were discussing rail delays
- Adjusted their social strategy based on insights from real-time monitoring
- Achieved their goal of getting the campaign hashtag trending in just 3 hours