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Case Study


In this case study, Which? used Brandwatch Analytics and the Vizia platform to generate awareness around their #RailRefunds campaign and made the hashtag trend within 3 hours.

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Case Study


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Which? is the largest independent consumer body in the UK with more than 1.4 million members and supporters.

In February 2016 Which? wanted to make a big noise about their Rail Refund campaign and generate awareness across social media. Brandwatch Analytics and the Vizia platform were used to understand the impact and analyze the results of the entire social campaign as it unfolded.


Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.