In this case study, Which? used Brandwatch Analytics and the Vizia platform to generate awareness around their #RailRefunds campaign and made the hashtag trend within 3 hours.
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Which? is the largest independent consumer body in the UK with more than 1.4 million members and supporters.
In February 2016 Which? wanted to make a big noise about their Rail Refund campaign and generate awareness across social media. Brandwatch Analytics and the Vizia platform were used to understand the impact and analyze the results of the entire social campaign as it unfolded.