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Case Study


In this case study, Which? used Brandwatch Analytics and the Vizia platform to generate awareness around their #RailRefunds campaign and made the hashtag trend within 3 hours.

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Which? is the largest independent consumer body in the UK with more than 1.4 million members and supporters.

In February 2016 Which? wanted to make a big noise about their Rail Refund campaign and generate awareness across social media. Brandwatch Analytics and the Vizia platform were used to understand the impact and analyze the results of the entire social campaign as it unfolded.


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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.