* Indicates a required field

By submitting this form you agree to Brandwatch’s user privacy statement.

5-Minute Guide to Trend Analysis

A European Perspective

Brands need to understand the forces that shape evolving consumer preferences. By analyzing consumer conversations from social media, blogs, reviews, forums and other online sources, brands can develop a much clearer view of the trends that matter to their business.

Looking at millions of consumer conversations about a topic can tell you with startling accuracy where a market trend is headed. When viewed together, these conversations create a real-time consumer focus group that can uncover powerful insights that can help marketers:

  • Understand key shifts within an industry over time to capitalize on opportunities
  • Identify motivations and behaviors that influence buying behavior
  • Uncover granular insight into the consumer’s path to purchase


Fill out the form to get instant access.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.