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Analyst Guide: The 4 Key Skills You Need to Thrive in 2019

We’ve listened to analysts from a range of industries, identifying the common challenges they face and the skills required to overcome them heading into the new year.

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“It will be very important for teams to get creative with data and methodologies in an increasingly polarized landscape. Research is by definition a constantly evolving field and as such teams will need to adapt and ideally anticipate this ever changing context.”

Matteo Starri, Research & Insights Director, We Are Social

In this guide, we cover four key skills that will be vital for success in 2019:

Interrogation – How analysts in any organization should act like an agency when interrogating a brief.
Collaboration – How can we work with others to ensure insights are generated, distributed and actioned in the best way?
Creativity – How analysts can take a human approach to the study and presentation of data.
Delegation – How can we allow the AI to do the heavy lifting and free ourselves up?


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