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The Definitive Guide to Audience Affinities

Nothing is more important to a brand than understanding its audience. Not just who they are, but what they care about. These interests, known as affinities, can help brands better understand what makes their target market unique, so they can create better messaging, campaigns and products.

In this new guide, we explain how affinities work and, more importantly, how brands can use them to:

  • Understand and engage a target audience
  • Identify optimal influencers

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.