Nothing is more important to a brand than understanding its audience. Not just who they are, but what they care about. These interests, known as affinities, can help brands better understand what makes their target market unique, so they can create better messaging, campaigns and products.
In this new guide, we explain how affinities work and, more importantly, how brands can use them to:
- Understand and engage a target audience
- Identify optimal influencers
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