New Report: Consumer Trends for 2020

We bring together global survey and social data to find the biggest consumer trends in your region.

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The Definitive Guide to Audience Affinities

Nothing is more important to a brand than understanding its audience. Not just who they are, but what they care about. These interests, known as affinities, can help brands better understand what makes their target market unique, so they can create better messaging, campaigns and products.

In this new guide, we explain how affinities work and, more importantly, how brands can use them to:

  • Understand and engage a target audience
  • Identify optimal influencers

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The Definitive Guide to Audience Affinities

Fill out the form to get instant access.

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.