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Guide

Social Media Analytics for Competitive Intelligence

Understand how consumers feel about your competitors’ brand, audience, and products

Social media data provides an endless stream of consumers’ thoughts and feelings about your competition’s branding, products, campaigns and more.

But how can you gather meaningful competitive intelligence from social media? Social media analytics provides brands with a way to make sense of social data and use it to gather competitive intelligence.

Download this free guide, Social Media Analytics for Competitive Intelligence to learn how to:

  • Compare consumer discussion about your brand to your competitors
  • Understand how your audience differs from a competitor’s audience
  • Track how consumers view your competitor’s products vs. your own

Start uncovering insights on your competitors today!

Fill out the form to get instant access.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.