* Indicates a required field

By submitting this form you agree to Brandwatch’s user privacy statement.

How Small Marketing Teams can Leverage the Power of Images for Consumer Insights

Social media is becoming more visual. Consumers are increasingly communicating with pictures that document their experiences, express their feelings, and reflect their views. Not only are they sharing their own pictures, but they are also re-sharing and engaging with others’ visual content. In the social media universe, images can be about just any topic. Marketing teams that want to gain understanding of their audiences benefit greatly from analyzing their visual language.

In this guide, we analyzed online conversations to help marketing teams understand how to use image analytics using specific examples, including:

  • Uncovering moments of consumption
  • Tracking visual mentions
  • Measuring sponsorship ROI

Fill out the form to get instant access.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.