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Guide

How Small Marketing Teams can Leverage the Power of Images for Consumer Insights

Social media is becoming more visual. Consumers are increasingly communicating with pictures that document their experiences, express their feelings, and reflect their views. Not only are they sharing their own pictures, but they are also re-sharing and engaging with others’ visual content. In the social media universe, images can be about just any topic. Marketing teams that want to gain understanding of their audiences benefit greatly from analyzing their visual language.

In this guide, we analyzed online conversations to help marketing teams understand how to use image analytics using specific examples, including:

  • Uncovering moments of consumption
  • Tracking visual mentions
  • Measuring sponsorship ROI

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