How Small Marketing Teams can Leverage the Power of Images for Consumer Insights

Social media is becoming more visual. Consumers are increasingly communicating with pictures that document their experiences, express their feelings, and reflect their views. Not only are they sharing their own pictures, but they are also re-sharing and engaging with others’ visual content. In the social media universe, images can be about just any topic. Marketing teams that want to gain understanding of their audiences benefit greatly from analyzing their visual language.

In this guide, we analyzed online conversations to help marketing teams understand how to use image analytics using specific examples, including:

  • Uncovering moments of consumption
  • Tracking visual mentions
  • Measuring sponsorship ROI

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.