The Digital Consumer Intelligence Maturity Model
After reading this guide, you’ll:
- Understand the stages of DCI Maturity so you can use them as a roadmap to future growth across industry-defined pillars
- Identify the areas your organization can focus on to mature into DCI, and where you can advocate for positive change
- Know what it all means in practice, having read examples from thriving Brandwatch clients
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“We are now at a point where businesses are really taking social data and digital data very seriously. But up until now there’s been no way to measure how your organization is doing. The DCI Maturity Model is a framework that enables deeper, more meaningful conversations internally as well as with other professionals in this space, helping organizations to grow in maturity and learn from each other.”
Adam Mills, Brand Strategy & Planning Insight Manager at BT