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5 Ways to Discover Hidden Insights in Your First Party Data

Businesses today have easy access to customer and business data on a scale that would have been unimaginable a decade or two ago.

But with such large volumes of data, especially when it is unstructured or scattered around the organization, it can be overwhelming to try and make sense of it all.

You can now analyze your first party data alongside social data, using all of Brandwatch’s world-class AI and customizable reporting. In this guide, you’ll learn how to:

  1. Get a bird’s eye view of all your customer touch points
  2. Understand the drivers of sentiment
  3. Monitor shifting trends
  4. Compare how customers talk about your brand or products in private and in public
  5. Validate social sources using customer data

Fill out the form to get instant access.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.