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The Brand’s Guide to Audience Analysis

Online conversations from social media and other sources like forums and reviews are full of insights about consumers’ interests, preferences, and demographics. How can brands use this information to better understand their audience?

Having a better view of your current audience, as well as opportunities to redefine and expand it, allows brands to improve everything from marketing campaigns to product development.

Modern audience analysis can help global brands:

  • Fine tune demographic profiles to improve segmentation
  • Identify potential new audiences and markets
  • Understand emerging consumer trends within any audience

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.