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Social Listening in Practice: Logo Recognition

As the technology improves, so do the marketing opportunities. This guide explores the growing need for logo recognition and image analysis, and outlines three logo recognition use cases that are invaluable for enterprise companies.

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As technology improves, so do the immense marketing opportunities. Logo recognition and analyses are revolutionizing sponsorship ROI metrics, consumer insights, and how entire marketing teams measure the impact of their activities.

This guide explores the growing value of logo recognition and image analysis for marketers, and outlines three use cases where logo recognition is invaluable for enterprise companies.


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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.