New Report: Consumer Trends for 2020

We bring together global survey and social data to find the biggest consumer trends in your region.

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Guide

Insights For Global Brand Marketing Strategy

How do you know if you’ve got a great strategy? We took a look at a recent Nespresso campaign, answering how brands like Nespresso can build from their current work to craft global strategies for effectively-scaled marketing.

We focused on:

  • How to mine consumer habits and interests for unique brand opportunities and messaging tactics
  • Tracking various campaign efforts to learn what worked and resonated
  • Measuring and categorizing different types of consumer engagement
  • Quantifying intent to purchase
  • Identifying key areas of success and new markets for future engagement”Audience Affinities give a unique picture of Nespresso’s customers and their interests in comparison to competitor Keurig.”

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Guide

Insights For Global Brand Marketing Strategy

Fill out the form to get instant access.

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.