Social Listening in Practice: Customer Service

This guide is an overview of social customer service, and provides:

  • Examples of best practices
  • Strategic considerations for brands who are looking to review their customer service approach

Fill out the form to get instant access.

Page contents

Good customer service makes good business sense.

Many organizations are saving significant sums of money as a result of aligning their contact and customer service centers with digital and social channels – in fact, in 2013, the IPA quoted British Telecoms as saving £2m a year by adopting a more social-media based approach to customer service.

But these benefits come with risks. How can you ensure you’re getting it right on social?