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Social Listening in Practice: Social Selling

This guide contains practical tips and real-world examples of social selling in action. Read this guide to learn how to:

  • Identify sales-ready leads across the web
  • Build authentic relationships with prospects
  • Monitor industry trends to discover new sales opportunities
  • Poach prospects from your competitors and discover competitive advantages

Fill out the form to get instant access.

‘Social selling’ is more than just a buzz phrase. It’s proven strategy that’s adding business value today.

Research has shown that 78 percent of salespeople engaged in social selling are outselling their peers who don’t use social media.

Learn how to use social selling to support sales lead generation throughout the buyer journey.


Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.