Guide

Social Listening in Practice: SEO & Content Strategy

Practical advice on using social data to enhance SEO and content strategies. Learn how to:

  • Create content that resonates
  • Develop a real-time marketing strategy
  • Use social media for keyword research
  • Uncover potential backlinks
  • Implement an SEO-focused influencer strategy

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    Page contents

    We all know that ‘content is king’, and this is especially true in the world of SEO.

    To succeed in SEO today, brands need a strong content strategy. Creating effective content isn’t easy and many brands are still failing to see the return on investment.

    With the rise of social media, a new opportunity has emerged for the SEO and content marketer. Using social data, marketers can spot new opportunities, amplify their efforts, and create more resonant content faster than before.

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