Your consumer insights partner

Why Brandwatch is the #1 choice for Social Listening

Brandwatch empowers over 5,000 of the world’s most admired companies to understand and engage with customers at the speed of social.

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💡 Variety and depth of data

We offer the largest volume of data on the market with conversations going back to 2010, and a variety of high quality data coverage from over 100 million sites across the web.

Not only that, but we’re adding over 500 million new conversations every day so you never miss a trick.

You also have the possibility to upload your very own first-party-data into our platform for a better understanding of sentiment and related topics.

💡 AI-powered insights

We leverage powerful AI to segment and categorize your data, spot insights in your conversations, and produce alerts whenever something significant happens. All to get you insights faster.

Our in-house built machine learning powered by BrightView lets you train the system to categorize the data in any way you want. Iris our AI Analyst surfaces trends at a glance but also explains what caused that change.

💡 Segmentation and flexibilty

The UI of Brandwatch is flexible and works across an organization of any scale. Every dashboard is completely customizable to build with a large range of components. With over 50,000 possible combinations to dig into your data, options are sheer endless to find exactly what you are looking for.

Keyword rules let you quickly slice and dice historic and ongoing conversations by aspects like topics, product features and customer pain points.

💡 Leading experts and global support

We have a global team of 400+ working in Customer Success, helping our clients to get the best out of the platform from 17 offices around the world. Our in-house teams will enable clients with bespoke onboarding and training, in-depth research, custom dashboard builts and industry expertise - at scale.

We offer a wide range of training and support such as our Help Center, the Brandwatch Academy and the Brandwatch Community.

“Brandwatch helped me to quickly identify and understand my brand’s target audience within minutes. It’s a powerful source of real-time insight.”

Linda Hoeberigs, Data Scientist, Unilever People Data Centre

💡 Emotions and sentiment analysis

Brandwatch’s sentiment analysis is based on cutting edge AI research in the fields of Deep Learning and Natural Language Processing.

 Break down and compare conversations by sentiment (positive, neutral, negative) and emotion (anger, disgust, fear, joy, surprise, and sadness).

💡 Reliable data access

In addition to owning our own priority crawling technology, over the past 5 years Brandwatch has sought to formalize our data partnerships with new networks such as Twitter, Tumblr and Reddit, add new data sources, such as broadcast coverage and 230+ review sites, and increase an ever growing selection of local blogs, forums, and news sites from across the globe.

We are also in constant exchange with the major leading networks such as Meta and TikTok to offer the most compliant data to our clients.

💡 Clients trust us worldwide

“What differentiates Brandwatch? The ability to put the customer at the heart is a big one. So we’ve always felt that we’ve had brilliant advice from and help from our customer success team, we’ve always when we’ve been asked really tricky questions we’ve come to you guys we’ve always got the help we needed.”

- Adam Mills, Brand Strategy and Planning Insights Manager at British Telecom

💡 Recognized by industry experts

Brandwatch is consistantly named a leader by industry experts. In the Forrester Wave, Q4 2020 Social Listening platforms, we received the highest possible scores in 10 categories and are ranked the highest for current offering, strategy and market presence.

On G2 we are leaders in several categories as well, receiving more than 300 5-star reviews.

💡 Full suite of best-in-class products

As well as industry-leading consumer intelligence, Brandwatch offers tools for all your Social Media Management needs.

Act on the insights you discover with our suite of connected products for collaborative social media teams. Save time by managing day-to-day tasks across all your brands, channels & teams all in one platform.

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Book a personalized meeting to get started 🚀

Want to know what you can get out of your investment in consumer intelligence and how Brandwatch Consumer Research can support your business goals?

Fill out the form to request your demo and we'll be in touch very soon to book a time.

Our experts will:

  • Discuss your organization’s challenges and goals

  • Give you a personalized demo of Brandwatch’s platform

  • Show how robust insights can protect and grow your brand

  • Explore the opportunities and risks in your market

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.