German- and French-speaking consumers, in particular, talked about the topic significantly more: from July 1 2021 to June 30 2022, 118% more discussions took place compared to the previous 12-month period. The main talking points relating to car sharing were prices and costs, car models, and sustainability.
Who uses car sharing?
Car sharing seems to be particularly popular with Gen Z. With the help of Social Panels, we filtered the car-sharing conversation by generation, and 69% of all mentions we studied could be categorized as coming from Gen Z.
However, the topic is mainly talked about in a negative way, with anger being the predominant emotion expressed in those conversations. Anger has also seen the biggest increase in mention volume from July 1 2021 to June 30 2022 compared to the previous 12-month period – a third more angry mentions.
What is the biggest consumer pain point?
Most often, consumers complain online about customer service and bad customer experience, for example, when it’s difficult to reach customer support, or the support team is unable to resolve the customer’s issue in a timely manner.