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The Brand Follower Report

We studied the Tweets and following patterns of more than 13 million Twitter authors across 12 major brands and four huge industries.

From the links they share to the people they’re influenced by, find out how each brand’s following is unique.

Fill out the form to get instant access.

You’ll learn how to find and action the answers to:

  • How does one audience compare to those of other brands in an industry?
  • What kind of content does an audience share?
  • What kind of influencers does an audience really engage with?
  • What kind of causes does an audience care about?



Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.