Report

Global Emotions Report 2020

It’s essential for brands to understand the emotions of their consumers so they can better serve their needs.

For this report, we analyzed millions of tweets to find out:

  • How emojis are used, and regional differences in emoji use
  • How emotions are expressed online
  • Events that make people happiest
  • Which sectors and brands evoke the most positive feelings

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When we understand the emotions of our customers, we can better cater to their needs. The trick to this is to know how to uncover, analyze, and then leverage this information.

We’re here to help with that.

In this report, we’ll cover:

  • Top used emojis
  • Most common emotions online
  • Top emotional events of 2019
  • Negative vs. positive conversations
  • Sectors And emotions
  • Top 5 most ‘joyful’ brands
  • Lessons learned
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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.