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Global Emotions Report 2020

It’s essential for brands to understand the emotions of their consumers so they can better serve their needs.

For this report, we analyzed millions of tweets to find out:

  • How emojis are used, and regional differences in emoji use
  • How emotions are expressed online
  • Events that make people happiest
  • Which sectors and brands evoke the most positive feelings

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When we understand the emotions of our customers, we can better cater to their needs. The trick to this is to know how to uncover, analyze, and then leverage this information.

We’re here to help with that.

In this report, we’ll cover:

  • Top used emojis
  • Most common emotions online
  • Top emotional events of 2019
  • Negative vs. positive conversations
  • Sectors And emotions
  • Top 5 most ‘joyful’ brands
  • Lessons learned

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.