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Report

Global Emotions Report 2020

It’s essential for brands to understand the emotions of their consumers so they can better serve their needs.

For this report, we analyzed millions of tweets to find out:

How emojis are used, and regional differences in emoji use
How emotions are expressed online
Events that make people happiest
Which sectors and brands evoke the most positive feelings

Fill out the form to get instant access.

When we understand the emotions of our customers, we can better cater to their needs. The trick to this is to know how to uncover, analyze, and then leverage this information.

We’re here to help with that.

In this report, we’ll cover:

Top used emojis
Most common emotions online
Top emotional events of 2019
Negative vs. positive conversations
Sectors And emotions
Top 5 most ‘joyful’ brands
Lessons learned