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Report

The Emotions Report

How do your customers use emojis? When and where do we have emotional conversations online? How do these factors impact your brand strategy and messaging?

Discover the answers in our latest report.

Fill out the form to get instant access.

“Emojis are a real part of the way we communicate today. Emojis add context to conversations in a way that transcends one language.”

Amy Barker, Sr Product Director, Brandwatch

Brandwatch and Crimson Hexagon jointly aimed to investigate that question by looking at emoji use, emotive conversations, and how brands and industries make us feel.

In this report, you’ll learn:

  • Why are people most angry on Thursdays?
  • Do Snapchat users mean something different to others when they use the 💀 emoji?
  • How do our emotions about dieting and health change on when we talk on forums versus Instagram?
  • How does public emotion evolve as a brand crisis unfolds?
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