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Social Insights on the Automotive Industry

This report analyzes 48 automotive brands to provide a deeper understanding of the industry’s online presence. We specifically uncover:

  • The Automotive Social Index
  • Demographic analyses
  • Research on brand-audience interactions
  • Analysis of brand descriptors
  • Analysis of hybrid and electric vehicles

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The automotive industry is one of constant change. New technologies have and will continue to transform the way the public uses vehicles and how they interact with brands.

Consider that according to Deloitte 40% of car buyers will be millennials within ten years. For businesses, that means finding ways to connect with and activate their younger buyers may be a crucial factor in their long-term success. For such brands, maintaining a strong online presence is paramount.


Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.