The automotive industry is one of constant change. New technologies have and will continue to transform the way the public uses vehicles and how they interact with brands.
Consider that according to Deloitte 40% of car buyers will be millennials within ten years. For businesses, that means finding ways to connect with and activate their younger buyers may be a crucial factor in their long-term success. For such brands, maintaining a strong online presence is paramount.
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In this report, we analyze over 4 million online conversations across 48 automotive brands, specifically revealing:
- The Automotive Social Index, ranking 48 brands across five criteria
- Demographic analysis
- Research on brand-audience interactions
- Analysis of brand descriptors
- Analysis of hybrid and electric vehicles