We analyzed social data using Brandwatch Consumer Research to see how top brands in the retail sector compare against each other. These scores are relative to other brands in the chart - the brand with the most mentions gets a score of 100, and the others will get a relative score, based on the mentions they got.
This is measured using 3 metrics:
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“Brandwatch stands apart from others with machine learning (ML) [...] user-friendly interface. The core listening platform, Brandwatch consumer research (Bcr), is easily navigable, with flexible dashboards for cross-tab analysis of brand and audience data as well as an insights section to explain key takeaways from the data.”
- The Forrester Wave™, Social Listening Platforms, Q4 2020
Sophie Menzies, Transformation Strategist, Hall & Partners
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