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Digital Consumer Insights in Australia
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Australia Retail Brand Visibility
We analyzed social data using Brandwatch Consumer Research to see how top brands in the retail sector compare against each other. These scores are relative to other brands in the chart - the brand with the most mentions gets a score of 100, and the others will get a relative score, based on the mentions they got.
This is measured using 3 metrics:
- Social Visibility: Measuring mentions of a brand across all the sites Brandwatch Consumer Research covers (excluding news, forums, blogs, and review sites).
- Web Visibility: Measuring mentions of a brand across news, forums, blogs, and review sites.
- Sentiment: Measuring the percent of positive mentions a brand gets across all sites Brandwatch Consumer Research covers.
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Show how deep consumer insights can improve your existing goals.
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What Forrester says about us:
“Brandwatch stands apart from others with machine learning (ML) [...] user-friendly interface. The core listening platform, Brandwatch consumer research (Bcr), is easily navigable, with flexible dashboards for cross-tab analysis of brand and audience data as well as an insights section to explain key takeaways from the data.”
- The Forrester Wave™, Social Listening Platforms, Q4 2020
“If I had to describe Brandwatch in a sentence I would say it's a platform that helps us get to the voice of the consumer quicker.”
Sophie Menzies, Transformation Strategist, Hall & Partners