Epic Games

Epic Games is changing the landscape of the video gaming industry.


Over a third of the global population indulges in video games to connect with friends, relieve stress, and simulate strategy skills. And since they released Fortnite in 2017, Epic Games has had an unprecedented influence on the landscape of video games.

Over the years, Epic has advanced significantly. Their development and release of Unreal Engine 5 in 2022 changed the trajectory of video game animation. The software is “the world’s most open and advanced real-time 3D creation tool,” allowing video game designers to create hyper-realistic worlds. The best part? Epic has released the software so that it’s free for developers until their title earns over $1 million US dollars.

At the Gamers Development Conference (GDC) in March 2023, Epic announced their long-term vision for the future of content creation, distribution, and monetization. They allowed developers to access Fortnite’s incredible audience of over 500 million player accounts by releasing Unreal Editor for Fortnite (UEFN) in Public Beta. This allows video game designers to develop new maps, games, and experiences within Fortnite for anyone to play.

Most notably, Epic announced MetaHuman Animator. MetaHuman is a framework that gives people the power to create and animate hyper-realistic human characters in any way imaginable. MetaHuman Creator, launched in 2021, is a cloud-based app that allows you to create fully rigged digital humans in mere minutes. MetaHuman Animator was released in June 2023.

Epic Games' Metahuman mention numbers

Powered by Brandwatch

Chart shows volume of online mentions about Epic Games’ Metahuman. Data gathered from all platforms monitored by Brandwatch Consumer Research between Nov 2022 and April 2023.

Mention numbers for MetaHuman soared following the announcement, hitting a peak as eager consumers discussed its capabilities.

Epic is changing the way we use and play video games. And with over 500 million player accounts, their influence is undeniable. That’s why they’re one of our Change Makers for 2023.

How you can spark change

Beta testing is as valuable for product development as it is for your marketing plan. If launching a beta isn’t feasible, brands can still benefit from developing a distinctive approach to product announcements that actively engage customers and prospects. This engagement allows you to gain valuable insights and generate buzz for your product, all while nurturing your audience prior to the official launch.

Want to find out more about Brandwatch?

View the Change Makers from the H2 2023 report

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.