Yet, in 2023 they’re expanding their offering even further in a number of ways.
In January 2023, the TV show The Last of Us premiered. The show is based on Sony Interactive Entertainment’s game of the same name from 2013. The show saw impressive viewing numbers, averaging 30.4 million viewers across its first six episodes. For reference, the final episode of the hit show Game of Thrones saw 19.3 million viewers – so The Last of Us is certainly making waves. It hit an outstanding approval rating of 96% on the review site Rotten Tomatoes, and many critics called it the best TV show adaptation of a video game of all time.
So, how did the show’s release impact video game sales? After the show’s launch, The Last of Us Part 1’s game sales jumped significantly. A new die-hard fan base were eager to get more of the action. Online mentions skyrocketed, reaching a peak of over 275k on the premiere date.