Sony wears many hats. From manufacturing electronics to producing films, the conglomerate is a household name. 


Yet, in 2023 they’re expanding their offering even further in a number of ways.

In January 2023, the TV show The Last of Us premiered. The show is based on Sony Interactive Entertainment’s game of the same name from 2013. The show saw impressive viewing numbers, averaging 30.4 million viewers across its first six episodes. For reference, the final episode of the hit show Game of Thrones saw 19.3 million viewers – so The Last of Us is certainly making waves. It hit an outstanding approval rating of 96% on the review site Rotten Tomatoes, and many critics called it the best TV show adaptation of a video game of all time.

So, how did the show’s release impact video game sales? After the show’s launch, The Last of Us Part 1’s game sales jumped significantly. A new die-hard fan base were eager to get more of the action. Online mentions skyrocketed, reaching a peak of over 275k on the premiere date.

Daily mentions about The Last of Us

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Chart shows volume of daily online mentions for Sony Interactive Entertainment’s video game or TV series The Last of Us. Data gathered from all platforms monitored by Brandwatch Consumer Research between 1 Nov 2022 and 30 Apr 2023.

Sony’s also working hard to improve accessibility for their video game products. In January 2023, the brand announced the development of an accessible controller. The product is “designed to remove barriers to gaming and help players with disabilities play more easily, more comfortably, and for longer periods on PS5.”

Sony’s approach to multimedia content is ambitious – but the brand has executed it excellently. By striving to delight audiences – whether that’s new viewers or those with accessibility needs – Sony’s expanding their reach on a daily basis. That’s why they’re one of our Change Makers for 2023.

How you can spark change

Don’t limit yourselves to one medium. Try implementing ways to share your brand and products beyond your current channels. Plus, working to drive accessibility can widen your potential audience of devoted fans.

Want to find out more about Brandwatch?

View the Change Makers from the H2 2023 report

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