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PVH

PVH, the parent company to brands like Tommy Hilfiger and Calvin Klein, are making waves in the fashion industry.

Brandwatch
Brandwatch

According to Brandwatch Consumer Research, there were over 220 million fashion-related online mentions between November 2022 and April 2023.

A growing percentage of this conversation can be attributed to PVH. This American clothing company owns some legendary brands, including Tommy Hilfiger and Calvin Klein.

PVH navigates the fashion industry with a people- and climate-first mentality. They’re dedicated to continually improving the lives of their supply chain workers, reducing carbon emissions, and making 100% of products and packaging ethically and sustainably sourced. They’re also ranked as a top company for female workers by Forbes.

On top of this, they’re killing it with their marketing. An example? PVH brand Calvin Klein grew their Instagram by almost a million followers in April 2023.

Net new followers for Calvin Klein Instagram account

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Chart shows follower increase for Calvin Klein’s official Instagram account from Dec 2022 to Apr 2023. Data gathered using Brandwatch Influence.

How did they gain so many new followers? The answer: influencers. Calvin Klein collaborated with K-pop stars Jung Kook and Jennie to create a social campaign that caused a shockwave of social media mentions about the brand among die-hard fans. The outcome: millions of followers and soaring engagement numbers.

PVH knows how to disrupt the norm. They understand their target demographic and know how to reach new audiences. Their work with influencers that effortlessly complement the Calvin Klein brand helped to showcase their clothing while instigating remarkable follower numbers. That’s why they’re one of our Change Makers for 2023.

How you can spark change

Influencers can introduce hoards of dedicated fans to your brand. You don’t need to spend millions to see results either. Work with influencers who have a strong relationship with their fanbase to see a remarkable impact. But make sure the influencers you choose are suitable for your brand; their fanbase should also be your target demographic.


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