According to Brandwatch Consumer Research, there were over 220 million fashion-related online mentions between November 2022 and April 2023.
A growing percentage of this conversation can be attributed to PVH. This American clothing company owns some legendary brands, including Tommy Hilfiger and Calvin Klein.
PVH navigates the fashion industry with a people- and climate-first mentality. They’re dedicated to continually improving the lives of their supply chain workers, reducing carbon emissions, and making 100% of products and packaging ethically and sustainably sourced. They’re also ranked as a top company for female workers by Forbes.
On top of this, they’re killing it with their marketing. An example? PVH brand Calvin Klein grew their Instagram by almost a million followers in April 2023.