AI has seen an 111% increase in online social media mentions between November 2022 and April 2023 – and OpenAI is at the epicenter of this conversation.


In November, the company released ChatGPT. This fresh, futuristic piece of tech was made publicly available – and people haven’t stopped talking about it since.

ChatGPT caught on fast. In just five days of its release, it surpassed 1 million users. Now, over 100 million people have had a go using the tech. That’s about the equivalent of a third of the entire US population.

OpenAI’s ethos is “to ensure that artificial general intelligence benefits all of humanity.” And it appears to be working. The tech has been put to a huge range of uses and even got through the US medical licensing exam, answering to a passable accuracy.

When looking at the social data, ChatGPT has understandably seen incredible traction – and it keeps growing. OpenAI and ChatGPT received over 9.24 million mentions in the five months following its release. 

Online conversations about OpenAI and ChatGPT

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Chart shows volume of online mentions around Open AI and ChatGPT. Data gathered from all platforms monitored by Brandwatch Consumer Research between 1 Nov 2022 and 30 Apr 2023.

These incredible mention numbers, combined with a pioneering product and incredible uptake, mean we couldn’t not make OpenAI one of our Change Makers for 2023. 

How you can spark change

OpenAI’s success with ChatGPT can be, in part, attributed to its ease of use. Its accessibility means that anyone can use it, no matter their technological literacy. From students to CEOs, ChatGPT is open to all. Those looking to make similar waves can benefit from discovering how to open up access to wider audiences.

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View the Change Makers from the H2 2023 report

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