Iga Świątek

This iconic tennis player is using her voice for good.


Polish professional tennis player Iga Świątek is currently ranked world number 1 in women’s singles by the Women’s Tennis Association (WTA). She’s literally the best in her field and the first player representing Poland to win a major singles title. By the way, she’s only 22.

Yet, her influence runs beyond her athletic achievements.

We used Brandwatch Influence to explore her growing social media presence. She has an impressive engagement rate of 5.13% (above average) and recently scored 130k+ likes on an Instagram post celebrating her win of the Porsche Tennis Grand Prix – her second title of 2023. People are watching her success with eager eyes.

Iga’s mention numbers soar whenever she’s on screen, as fans take to social media to discuss her incredible tennis achievements. Most recently, her win at the Porsche Tennis Grand Prix saw mention numbers hit a peak as fans celebrated her success. 

Iga Świątek's online mention numbers over time

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Chart shows volume of online mentions for Iga Świątek. Data gathered from all platforms monitored by Brandwatch Consumer Research between 1 Nov 2022 and 30 Apr 2023.

Her influence isn’t lost on her. Iga is a strong advocate for positive mental health, using her platform to highlight the importance of making mental health a priority. 

She’s also keen to use her platform to highlight support for those impacted by the war in Ukraine. In January 2023, Iga used her social presence to announce that she joined forces with UNICEF Poland to raise funds for children in war-torn Ukraine. She also auctioned off her US Open-winning gear and French Open shoes, with all proceeds going straight to UNICEF.

Iga Świątek’s influence both on and off the court is powerful. She’s used her strength as a tennis legend to amplify important voices and causes. That’s why she’s listed as a Change Maker for 2023.

How you can spark change

Using your platform to promote movements you believe in can help to show your audience your core values. Fans become fans by relating their beliefs to yours. Why not try working with a relevant charity to regularly donate profits?

Want to find out more about Brandwatch?

View the Change Makers from the H2 2023 report

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