Kim Tae-hyung, known professionally as V, is a South Korean singer and member of the esteemed boy band BTS. Since joining the band in 2013, V’s ventured into self-composing and releasing solo songs – and his fanbase is one of the world’s biggest.
V’s career spans more than his music – his influence on fashion also can’t be ignored. We used Brandwatch Discover to search for the influencers with the highest average engagements among the clothing audience interest, and V was top of the list. It’s not hard to understand why.
The singer’s Instagram is full of captivating collaborations with fashion houses and magazines. His impressive Instagram engagement rate of over 22% between November 2022 and April 2023 is – quite frankly – phenomenal. Instagram posts with brands like Celine and Elle have consistently gained tens of millions of likes, demonstrating the significant influence that a single photo can wield over fans.
V’s Instagram gained almost 3 million followers in March 2023, likely due to an increased posting frequency compared to previous months paired with collaborations with Elle and Celine.