The money and finance services sector saw over 450 million social mentions between November 2022 and April 2023. With the cost of living and inflation on everyone’s mind, people are keen to improve their financial literacy. And Ramit Sethi is helping do just that.
The American writer and finance expert has markedly impacted the personal finance industry. His Netflix documentary, How to Get Rich, was released in April. Based on Ramit’s 2009 New York Times Best Seller “I Will Teach You to Be Rich,” the show features him helping participants confront their relationship with money and achieve their financial goals.
Positive sentiment in online conversations about Ramit increased in the two weeks following the premier of the show, with mentions that expressed joy increasing by 217%.
Ramit experienced a surge in his Instagram following after the release of the show, with a 35% increase in April alone, bringing his total number of followers to over half a million. Many individuals joined his online journey, eager to receive more of his expert financial advice.