Ramit Sethi

Ramit Sethi is helping us get better with our finances.


The money and finance services sector saw over 450 million social mentions between November 2022 and April 2023. With the cost of living and inflation on everyone’s mind, people are keen to improve their financial literacy. And Ramit Sethi is helping do just that.

The American writer and finance expert has markedly impacted the personal finance industry. His Netflix documentary, How to Get Rich, was released in April. Based on Ramit’s 2009 New York Times Best Seller “I Will Teach You to Be Rich,” the show features him helping participants confront their relationship with money and achieve their financial goals. 

Positive sentiment in online conversations about Ramit increased in the two weeks following the premier of the show, with mentions that expressed joy increasing by 217%.

Ramit experienced a surge in his Instagram following after the release of the show, with a 35% increase in April alone, bringing his total number of followers to over half a million. Many individuals joined his online journey, eager to receive more of his expert financial advice.

Net new followers for Ramit Sethi’s Instagram account

Powered by Brandwatch

Chart shows follower increase for Ramit Sethi’s official Instagram account from Dec 2022 to Apr 2023. Data gathered using Brandwatch Influence.

Viewers of the show are visiting Ramit’s Instagram after binge-watching the show, and they’re sticking around. He utilizes Instagram to share money-saving tips, such as posts titled “How to find a remote side hustle” and “The best money questions to ask your partner.” This education technique has captured viewers and encouraged them to hit follow. People are intrigued by his advice, and they want to hear more.

Ramit’s easily implementable advice, down-to-earth demeanor, and notable success have made him one of our Change Makers for 2023.

How you can spark change

By sharing valuable educational content on your social media platforms, you’re more likely to retain followers by adding benefits to your audience. Whether you share tips from your industry, key insights, or first-hand experience, adding consistent value is the key to retaining followers.

Want to find out more about Brandwatch?

View the Change Makers from the H2 2023 report

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.